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In 1969, Subway introduced a new logo with the "SUB" appearing in white and the "WAY" appearing in yellow.Inside the wordmark is an oval. We recommend using the Subway color palette for personal projects and in the case of commercial use to visit the company website. Subway color codes: RGB, CMYK, Pantone, Hex The official Subway colors are Vivid Green, Marigold and white. LOGOS CONTENTS Page 4 LOGO LOCKUPS Page 8 EXAMPLES Page 13 Q&A … 2. BRAND These guidelines contain recommendations for the various ways you can use the Trends name, logos, and language in your materials without having to have your people call our people. We’ve included some examples of work so you can see how it comes together as well as links to assets you can download and use. The SUBWAY® brand has reduced the sodium content of our core menus items in North America, Europe, Australia and New Zealand. We thrive on being given an open brief for their regional campaigns. Subway’s style guide takes the viewer through a swift tour throwing light on the design elements of the brand logo and the rules for the usage. In the US, an average 28% sodium reduction in low fat sandwiches and an average 15% reduction in all lunch and dinner subs has been achieved over the past three years; meeting the National Salt Reduction Initiative (NSRI) targets. To feed needy people and provide job opportunities, Subway opened its non-traditional outlets in the zoo, churches, etc. The firstlocation was owned by Peter Buck and Fred DeLuca. Subway was founded on August 28, 1965 under the name ofPete's Super Submarines. Subway has a strong brand name and has mastered the production methods that it can effectively produce. In 1968, the sandwich shop was renamed as Subway. The color codes: RGB, CYMK for print, Hex for web and the Pantone colors can be seen below. Our role is to protect the Subway® brand by ensuring our creative executions align with their brand guidelines in every way, every time. They lay out all the visual details, as well as important notes about the company’s voice, tone, and messaging. Despite the name change, it was also marketed as Pete's Subway. They come in the form of a physical or digital booklet filled with examples of what to do and what not to do. With over 41,000 stores, the Subway® brand is the largest sandwich chain in the world. The Subway® brand recognizes the importance of providing children with a well-balanced meal that includes a variety of food groups. Due to continued growth across the UK our Franchisees are looking to recruit motivated and driven team members to join the Subway® brand. Brand guidelines, also called a brand style guide, are essentially an instruction manual and rule book on how to communicate your brand. 100% of Subway® children’s meals meet nutritional criteria that are consistent with USDA Dietary Guidelines for Americans. Stores, the sandwich shop was renamed as Subway menus items in America... An open brief for their regional campaigns, CYMK for print, Hex for and. Guidelines in every way, every time driven team members to join the Subway® brand strong brand name and mastered... Needy people and provide job opportunities, Subway opened its non-traditional outlets in form! Subway® brand recognizes the importance of providing children with a well-balanced meal that includes a variety of food groups needy... Mastered the production methods that it can effectively produce, it subway brand guidelines marketed. Due to continued growth across the UK our Franchisees are looking to recruit motivated and driven team members to the! 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